Ariel Kotzer – Medium

Nov 24, 2021

Listen to the idea

On November 9, Bob Gill, the last living original Pentagram partner, passed away. Here are some things you may already have heard or read about him in one of the many obituaries, articles or posts following his death: In 1960 he moved from NYC to London to work in advertising…

Bob Gill

4 min read

Nov 2, 2020

ARE WE CLEAR?!

The above is an actual brief I got from a client.

Clarity

3 min read

Oct 9, 2020

It’s irrelevant wether you like it or not. Here’s Why.

why “WHY” is the most important question you will ever ask A long time ago in a galaxy far far away I held the position of Executive Creative Director at TBWA\DIGITAL, one of @TBWA’s pioneering agencies answering the needs of the shift to digital advertising. I had a great team…

Brand Strategy

3 min read

It’s irrelevant if you like it or not. Here’s Why.

Mar 5, 2020

there’s a secret word that is the key to better communication, and it’s not what you’re thinking.

how do you get your audience to pay attention? how do you get anyone to pay attention? you start by paying attention to them. all too often we are too caught up in just getting all the information and messages we’re sure we need to get across, and forget…

Communication

1 min read